iDigital can assist you in developing an effective social media content strategy by understanding your target audience, setting clear goals, identifying key messages and themes, planning a content calendar, and creating engaging and relevant content that aligns with your brand’s voice and objectives.
Social Media Strategy & Content
Engage with your existing customers and capture new ones.
Over two and a half million Kiwis, that's over half of all New Zealanders! use Facebook every month and they spend more time on social media networks than any other country in the world. In fact, New Zealanders spend around one full working day a month on social media sites so it is an important channel to get noticed on.
Facebook presents huge opportunities for New Zealand business, with 80% of NZ Facebook users discovering brands and products on this platform and 55% engaging with those brands to learn more.
71% of people are more likely to buy a product or service recommended by a friend on social media.
Capture New Customers
Our social media experts can help you engage with audiences on social media platforms like Facebook & Instagram.
Given this, social media is a great way to engage your existing customers and to capture new customers through sharing relevant content. Social media content reaches people when they are keeping in touch with their friends, family, those they follow, and searching for content that they are interested in on Facebook and Instagram.
Having the right social media strategy and content plan will help you to effectively engage with your existing customers to drive repeat purchases, referrals and to capture new customers.
What We Do
Social Media Set Up
Our digital marketing approach includes comprehensive support for Social Media set up to enhance your online presence. If you don’t have a Facebook or Instagram business page, our team can efficiently create and set up these pages for you, ensuring that your brand gets the visibility it deserves on these popular platforms. By establishing a professional and engaging presence, we help you connect with your target audience effectively.
In addition to setting up new pages, we also offer services to refresh your existing Facebook or Instagram business page. Our experts understand the importance of maintaining a fresh and updated online presence, and we work closely with you to revitalize your social media profiles. Whether it’s updating the visuals, optimising the content, or integrating new features, our goal is to ensure that your Facebook or Instagram page accurately reflects your brand identity and engages your audience in a meaningful way.
With our support, you can leverage the power of social media to its fullest potential, whether it’s through creating new pages or revamping your existing ones. We are dedicated to providing a seamless and effective digital marketing experience, helping your business thrive in the dynamic landscape of social media.
Social Media Content
Our digital marketing approach to social posting revolves around maintaining consistency and maximizing the impact of your brand across platforms. As part of our strategy, we create compelling Facebook and Instagram posts that align with your website content, ensuring a cohesive and unified brand experience.
By leveraging the existing content from your website, we craft engaging social media posts that resonate with your audience while maintaining brand consistency. This approach not only saves time but also ensures that your messaging remains consistent across different channels, reinforcing your brand identity and enhancing recognition. Our team is committed to delivering high-quality, tailored social media content that captures attention, drives engagement, and strengthens your brand presence in the ever-evolving digital landscape.
Engage with your existing customers and capture new ones.
FAQs
Which social media platforms should I focus on for my business with iDigital?
With iDigital’s expertise, we can help you identify the social media platforms where your target audience is most active and where your content is most likely to resonate. We will conduct thorough research to ensure that you focus on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube that yield the best results for your business.
How does iDigital measure the success of my social media efforts and provide valuable insights?
At iDigital, we measure the success of your social media efforts using key metrics such as engagement, reach and impressions, click-through rates, conversions, and follower growth. With our advanced social media analytics tools and platforms, we provide you with valuable insights to evaluate the performance of your content and make data-driven decisions.