Case Study Overview
Our client provides premium dog daycare within their luxury pet hotels, as well as dog grooming and training from 3 locations in Auckland. They partnered with us to help build their brand and attract new clientele through Google Search ads, Google Display ads and Remarketing ads.
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Enhancing Brand Visibility and Lead Generation Through Google Search Ads
Our client operates premium dog daycare facilities in luxurious pet hotels across three locations in Auckland. Additionally, they offer comprehensive dog grooming and training services. Seeking to bolster their brand recognition and attract a larger clientele, they enlisted the expertise of iDigital to leverage Google Search ads, Display ads, and Remarketing ads.
The Challenge
The client faced several challenges, including the need to increase brand awareness, generate more leads and enquiries, boost overall revenue, improve the return on ad spend (ROAS), and reduce the cost per lead (CPL).
The Solution
iDigital embarked on a comprehensive approach, commencing with in-depth market research to understand the client’s customer base and search behavior patterns.
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Subsequently, a multifaceted Google strategy was developed, encompassing various campaign types and objectives. Rigorous A/B testing of ad copies, variations, and multimedia ads was conducted to refine the campaigns for optimal performance and cost-effectiveness.
Before and After:
In the initial phase, conversions spiked just eight days after the campaign launch, despite the typical learning phase lasting 2-3 weeks. With an initial ad spend of approximately $600/month, the client achieved 225 conversions, comprising phone calls, online lead form submissions, and booked appointments, at a cost of $2.45 per conversion.
Following the successful optimization of the campaign, the client seized the opportunity to double their ad budget. Despite maintaining a cost per conversion of $1.39, the significant increase in conversions demonstrated the effectiveness of the strategy. This outcome underscored the importance of data-driven decision-making in determining advertising budget adjustments and capturing untapped market potential.
The Results
The results of our collaboration speak volumes. By harnessing the potential of Google Search ads, our client not only elevated their brand visibility but also witnessed a significant uptick in lead generation and revenue. This success story stands as a testament to the transformative impact of strategic digital marketing initiatives.
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