Facebook & instagram ads

FACEBOOK & INSTAGRAM ADS

YOUR BUSINESS NEEDS ADS

Facebook and Instagram have emerged as two of the most popular social media platforms for advertising. This is due to their massive user bases and plethora of user-tested effective advanced targeting options. Here are a few reasons why it’s crucial for businesses to invest in Facebook and Instagram ads:

Facebook and Instagram offer an unprecedented opportunity to businesses to reach a massive audience, thanks to their combined active user base of over 3 billion people worldwide. What’s more, their advanced targeting options enable businesses to craft highly tailored ad campaigns that speak directly to their ideal audience, resulting in more effective and cost-efficient advertising.
Social media ads, especially those on Facebook and Instagram, tend to generate higher levels of engagement and shares than other forms of online advertising, making them an ideal choice for businesses looking to increase brand awareness and customer engagement.

71% of people are more likely to buy a product or service recommended by a friend on social media.

Meet the Team

IMPROVE ENGAGEMENT WITH PRECISION ADVERTISING

MAXIMIZE SUCCESS

Facebook and Instagram have emerged as highly cost-effective advertising platforms. These platforms provide extensive targeting capabilities, enabling advertisers to define their target audience based on demographics, interests, behaviours, and more. This precise targeting allows businesses to reach users who are more likely to be interested in their products or services, leading to higher conversion rates and improved cost-effectiveness.

Facebook and Instagram offer a variety of ad formats and placements, allowing advertisers to choose the most suitable option for their campaign objectives. From feed ads to stories ads and video ads, these platforms provide diverse opportunities for businesses to create visually appealing and engaging content. This versatility not only helps capture users’ attention but also increases the chances of driving meaningful interactions and conversions. By leveraging the power of Facebook and Instagram’s ad formats, businesses can maximize their reach and engagement while optimising their advertising costs.

Incorporating the right social media advertisement platforms will help you to effectively engage with your existing customers to drive repeat purchases, referrals and to capture new customers.

real leads, real sales, real conversions

SOCIAL Impact

Facebook Ads
Instagram Ads

Facebook

Reach a massive audience of over 2.8 billion monthly active users.
Advanced targeting options to reach specific audiences based on demographics, interests, behaviors, and more.
Cost-effective pricing that lets businesses set their own budget and only pay for clicks or impressions generated by their ads.
High engagement rates due to Facebook users’ tendency to be highly engaged and active on the platform.
Measurable results through Facebook’s analytics tools that enable businesses to track their ad performance in real-time.
Increased brand awareness by reaching potential customers who may not have heard of your business before.
Increased website traffic by driving clicks to your website from your Facebook ads.
Increased conversions by targeting users who have shown an interest in your products or services.
Improved customer engagement by encouraging likes, comments, and shares on your ads.
Improved customer retention by targeting existing customers with personalized ads and promotions.

Instagram

Reach a massive audience of over 1 billion monthly active users.
Advanced targeting options to reach specific audiences based on demographics, interests, behaviours, and more.
Cost-effective pricing lets businesses set their own budget and only pay for clicks or impressions generated by their ads.
High engagement rates due to Instagram’s visually-driven nature and highly engaged user base.
Measurable results through Instagram’s analytics tools enable businesses to track their ad performance in real time.
Increased brand awareness by reaching potential customers who may not have heard of your business before.
Increased website traffic by driving clicks to your website from your Instagram ads.
Increased conversions by targeting users who have shown an interest in your products or services.
Improved customer engagement by encouraging likes, comments, and shares on your ads.
Improved customer retention by targeting existing customers with personalized ads and promotions.

Our Proven Process

Streamlined Success

Embark on a journey towards social media triumph with our comprehensive process. From initial consultation to ongoing optimization, we meticulously craft strategies tailored to your objectives.

Benefits

Objective Analysis
Our team speaks to the client to understand what are their main goals, the context each business is in, and what are the result expectations.
Strategy Development
Our team develops a Social Media campaign strategy to ensure those objectives are met.
Ad Creation
We then create ads according to the client’s brand identity, and submit them for approval.
Performance Tracking & Optimisation
Then we continuously track the performance of your campaigns and optimise them accordingly.

Dive into the powerhouse of online advertising

Case Studies

More Case Studies

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Talk to us about your next Advertising Campaign!

FAQS

What are Facebook and Instagram ads, and how can they help my Auckland business?

Facebook and Instagram ads are paid social media advertisements that appear in users’ feeds, Stories, Reels and other placements. They help Auckland businesses increase brand awareness, drive website traffic, grow enquiries or sales by targeting audiences based on interests, behaviours and demographics

Why should my business invest in advertising on Facebook and Instagram?

Facebook and Instagram offer access to massive, highly engaged audiences, with around 80% of New Zealanders using at least one of these platforms weekly. Their advanced targeting capabilities allow you to reach your ideal customers with precision, build brand awareness, drive meaningful engagement, and generate measurable conversions that support sustainable business growth.

How much should I budget for Facebook and Instagram advertising?

Budgets can vary based on your industry, goals, competition and target audience. We help you model a budget that aligns with expected reach, conversions and return on ad spend (ROAS). There’s no one-size-fits-all, but campaigns can start small and scale as performance data grows

How long does it take to see results from social media ads?

Some engagement and traffic can start immediately once your campaign goes live. Meaningful insights and optimisation typically happen in the first 2–6 weeks, which helps lower costs and improve results over time.

What types of results can I expect from Facebook and Instagram ads?

Results vary by business and campaign goal, but typical outcomes include stronger brand visibility, increased website visits, more leads or sales enquiries, and improved customer engagement with your content.

Do I need a professional agency to manage my Facebook and Instagram ads?

You can run ads yourself, but partnering with a social media marketing expert ensures campaigns are professionally structured, targeted and tracked to maximise ROI and reduce wasted spend.

What’s the process for setting up a Facebook and Instagram ad campaign with iDigital?

We begin with a consultation to understand your goals, audience and messaging. Then we plan a strategy, design engaging creatives, set up targeting, launch the campaign, and continuously monitor and optimise performance.

How does iDigital measure and report social media advertising results?

We track key metrics like impressions, clicks, engagement rates, conversions, cost per result and return on ad spend (ROAS). Regular reports show performance trends and insights to inform strategy decisions.

Can I run Facebook & Instagram ads alongside other digital marketing strategies?

Yes! Meta ads work best when integrated with SEO, Google Ads or content marketing, creating a holistic strategy that strengthens visibility and customer engagement across touchpoints.

What makes iDigital’s social media advertising services unique for Auckland businesses?

iDigital offers tailored strategies with local New Zealand expertise, creative ad design, precise audience targeting and ongoing optimisation, delivered with clarity and measurable outcomes. We also align all marketing strategies into one cohesive, high performing marketing plan

WHAT OUR CLIENTS SAY

We used iDigital to market our start up Plumbing and Drainage Company, 3 Waters Limited. All I can say is that they gave us the kick start we needed from... read more

Danny Lilo

Thank you iDigital team for helping me recreate my business, you made easy what I had put off doing. Very happy with the outcomes. Thanks for all your expertise!

Olivia Clements

Wonderful company to work with. Sincere in the efforts to improve our advertising spend and provide great advice from start to finish. At the end of the day it is... read more

Melissa Turner
Excellent team to work with. We run our Google Ads through iDigital and our visibility is gone up from 5% to 90% on the search engine, which provides much more... read more

Ashok Sampath

Jayden and the team at iDigital have done a tremendous job with our marketing plan and website overhaul for BeeSociety 🐝 Effortless and efficient from consultation to execution. Sales... read more

Jay F

The team at iDigital have been amazing and so helpful. They talk me through everything and have open discussions about the best way to spend my dollar. I have been... read more

Sasha Madarasz

Facebook & instagram ads