Google Ads and Website Optimization
A success Strategy for Plumbing Services
Case Study Overview
A New Zealand plumbing company transformed its business by optimizing its website and launching targeted Google Ads campaigns. The result? 118 leads in the first month alone, with a staggering 98% conversion rate, solidifying their reputation as the top plumbing service in their region.
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How a plumbing business achieved their lead generation goals through a strategic google ads campaign and website optimisation.
A Reliable Plumber Gets Flooded With Leads
A plumbing business in NZ, offering a comprehensive range of services from emergency repairs to gas fitting, had a reliable team ready to tackle any plumbing issue. However, they needed help attracting their ideal clients online. Their existing website wasn’t generating enough leads to keep their team busy, and they wanted to establish themselves as the go-to plumber in their region.
The Challenge
A website that wasn’t working
While they had a website, it wasn’t generating the leads they needed. They needed a strategy to attract new customers and solidify their position as the top plumbing service in their area.
The Solution
A multi-faceted approach
Targeted Google Ads: We built a Google Search campaign that specifically targeted the types of plumbing services they offered. This included highlighting their emergency services and detailing their service areas.
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Additionally, a Google Display Network campaign was created for remarketing purposes. This meant showing ads to users who had previously interacted with their website or those who visited competitor sites or plumbing-related websites.
Website Optimization: We analyzed their existing website and identified areas for improvement. This included fixing technical problems hindering lead capture and creating a user-friendly experience.
A Brand New Website: A new website was built with custom content optimized for relevant keywords. This included creating dedicated landing pages for each plumbing service offered. The website was designed with user experience as a top priority, making it easy for visitors to find contact information and schedule service. Visually, the website reinforced their brand identity as a reliable and responsive emergency plumber.
The Results
Leads flowing like water
The Google Ads campaign generated a remarkable 118 leads in the very first month, with an exceptional 98% conversion rate from leads to paying customers. This strategic approach not only helped the client attract new clients but also solidified their position as a leading plumbing service in their region.
Take your business to the next level
Ready to take your plumbing business to the next level?
Let us help you craft a winning Google Ads campaign and website optimization strategy.
