Case Study Overview
Our client, a leading online supplier of gym equipment in New Zealand, partnered with iDigital to enhance their online presence and boost sales through Google Ads campaigns.
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Overcoming E-Commerce Challenges: A Strategic Approach
Our client faced formidable challenges in their online venture, including limited brand visibility, sluggish sales, inefficient ad spend, and high CPL. To overcome these hurdles, iDigital devised a comprehensive strategy, leveraging market insights for targeted campaigns, rigorous ad testing for optimized performance, strategic budget allocation for enhanced ROI, and continuous monitoring for agile adjustments.
The Challenge
- Expand brand recognition
- Boost online sales and revenue
- Improve ROAS
- Decrease CPL
The Solution
Through meticulous A/B testing of ad copies, variations, and video ads, iDigital optimized campaign performance and achieved profitable results. Continuous refinement of strategies allowed for scalable growth while maintaining profitability.
The Results
Within the first month, the client experienced a significant increase in conversions, with a notable decrease in cost per sale. Over time, as the campaigns matured, the client doubled their investment, capitalizing on the lowered cost per conversion by over 60%.
This case study exemplifies the power of strategic Google Ads campaigns in driving e-commerce success. Contact us to explore how we can elevate your business’s online presence and drive revenue growth!
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