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Search Engine Optimisation (SEO) Auckland

With an iDigital Search Engine Optimisation (SEO) campaign we ensure your website appears when customers are searching for your business. Whether they are trying to find your location, get in contact with you or wanting to enquire about, or buy your products and services we can ensure your business gets found

Search engines, like Google are the primary way people navigate the web, they're used to find just about anything, from information to products and services. As such, most web traffic to your site will come from search engines.

So it's important to get found when people are searching for what you are selling.


What is Search Engine Optimisation?

When people use Google to search, they enter some keywords and a list of relevant websites is returned. People tend to visit websites at the top of the search results page, because they appear to be more relevant to their search.

If you’ve ever wondered why your competitors ranking is better than yours, it’s because of a digital marketing technique called Search Engine Optimisation (SEO). SEO helps your site rank higher than your competitor’s sites in response to certain keywords when searched.

Its primary goal is to increase the visibility or ranking of your website in organic search engine results over time.

Generate more qualified leads and boost your sales quickly

In today's digital landscape, generating more qualified leads and boosting sales quickly is a top priority for businesses.

One effective strategy to achieve this is through Search Engine Optimization (SEO). With the power of SEO, businesses can enhance their online visibility, attract targeted traffic, and ultimately convert those visitors into valuable leads and customers.

By implementing a well-crafted SEO strategy, businesses can optimise their website's content and structure. As a result, the traffic generated through SEO tends to be highly qualified, with a greater likelihood of converting into sales.

In today's digital landscape, generating more qualified leads and boosting sales quickly is a top priority for businesses.

There are many factors that influence a search engine to rank your site, but these can be broken down into two main categories:
1. On-site optimisation: from reviewing how your site is structured, the wording on your site, keywords used, page titles and meta data right through to ensuring it can be viewed correctly on a mobile device.
2. Off-site optimisation: such as how other sites link to your site, including from social media sites.

But it is not just about making it friendly for search engines, but also for people to use too.
SEO is important whether you’ve got an established website or your just starting out. Optimising your site is a continuous process, as search engines are constantly crawling the web, re-indexing and re-rank pages.

About search engine optimisation (SEO) services Auckland

Our approach to SEO

Our Auckland based SEO centres around ‘keywords’

Keyword Research

Conduct thorough keyword research to understand what your target audience is searching for.

On-page Optimisation

Optimise your website’s on-page elements, such as meta tags, headings, URLs, and internal linking structure.

Technical Optimisation

Pay attention to technical aspects like page load speed, mobile responsiveness, and proper website indexing.

High Quality Content

Create high-quality and original content that caters to your audience’s needs and interests.


Build a strong backlink profile by earning links from reputable and relevant websites.

Search Engine Optimisation is a long term investment, meaning the more time spent optimising your site the better the result.


What is SEO and why is it important for my website?

SEO, or Search Engine Optimisation, is the process of improving your website’s visibility in search engine results. It is important for your website because it helps increase organic traffic, improve online visibility, and attract relevant visitors.

How do search engines rank websites in search results?

Search engines use complex algorithms to rank websites based on various factors such as relevance, authority, user experience, and technical optimisation. These algorithms analyse website content, backlinks, user engagement, and more.

What are the key factors that influence SEO?

Key factors that influence SEO include website content quality, relevance of keywords, backlink profile, website speed, mobile-friendliness, user experience, and social signals.

How can I optimise my website's content for better search engine visibility?

To optimise your website’s content, focus on incorporating relevant keywords naturally, creating high-quality and valuable content, optimising meta tags and headings, and improving overall user experience.

How important are backlinks for SEO and how can I build a strong backlink profile?

Backlinks play a crucial role in SEO as they indicate trust, authority, and relevance to search engines. To build a strong backlink profile, focus on creating valuable content that naturally attracts backlinks, reaching out to relevant websites for guest blogging or partnerships, and promoting your content through social media and online communities.

What our clients have to say about us

Jaydan and the team at iDigital have done a tremendous job with our marketing plan and website overhaul for BeeSociety 🐝 Effortless and efficient from consultation to execution. Sales have improved tremendously since engaging with iDigital.

Jay FBee Society

The team at iDigital have been amazing and so helpful. They talk me through everything and have open discussions about the best way to spend my dollar. I have been very impressed, especially with Ashley who is in regular contact to make sure everything is tracking well.

Sasha MadaraszTwo's Company

Excellent team to work with. We run our Google Ads through iDigital and our visibility is gone up from 5% to 90% on the search engine, which provides much more calls & leads. Would highly recommend. Thanks!!

Ashok SampathScrapmart

We used iDigital to market our start up Plumbing and Drainage Company, 3 Waters Limited. All I can say is that they gave us the kick start we needed from next to no customers to acquiring 70% of our revenue for Year 1.

Danny Lilo3 Waters Limited

Wow these guys are amazing, professional, responsive and quality work.

Horst MieheSwimgym

Achieve your business goals easier than ever before.

Work with us today.