GOOGLE ADs

Google Ads (formerly AdWords) is a paid online advertising platform where businesses bid on keywords so their ads appear in Google search results, Display Network, YouTube and more. Advertisers pay only when someone clicks their ad (pay-per-click), helping drive targeted traffic to your site.

Google paid ads put your business in front of people actively searching for what you offer. This means faster visibility, more qualified leads and better control over who sees your ads compared with organic strategies.

We can manage Search Ads, Display Campaigns, Shopping Ads for E-commerce, Remarketing, YouTube Ads and Performance Max, all tailored to your goals, whether that’s leads, sales or brand awareness.

We structure campaigns with the right keywords, bidding strategies, landing pages and conversion tracking. Regular optimisation, A/B testing and negative keyword control help reduce wasted spend and improve your return on investment.

Budget depends on your industry, competition and goals. We typically recommend enough spend to gather meaningful data, often starting from modest monthly budgets and scaling based on performance and ROI.

You can start seeing website traffic and clicks almost immediately after launch. However, consistent results in conversions and improved ROI usually emerge after ongoing optimisation over several weeks.

We provide transparent reporting on key metrics like impressions, clicks, cost per click (CPC), conversions and return on ad spend (ROAS), so you know exactly how your campaigns are performing.

While you can set up ads yourself, an experienced Google ads company like iDigital brings expertise, dedicated optimisation, strategic bidding and advanced tracking so your campaigns deliver measurable business results.

Yes. We work with NZ businesses of all sizes, from local SMEs to larger national brands tailoring campaigns to your audience, locations and business objectives.

We combine local market understanding with data-driven strategy, clear communication and ongoing optimisation, ensuring campaigns perform efficiently and deliver the best possible outcomes for your ad spend. We have helped over 500+ NZ and AUS businesses improve the number and quality of leads, growing their business in a partnership.