Case Study Overview
Through targeted Facebook ads, the agency was able to generate over 45 high-quality leads, putting them in front of the right decision-makers. This resulted in industry-wide visibility, with nearly 500,000 impressions and a reach of 236,000+ among key FMCG players. Additionally, the campaign led to a significant increase in website traffic, with 2466+ unique visitors exploring the agency’s comprehensive solutions.
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How iDigital’s Evolving Strategy Fuelled Success for this New Zealand based FMCG Sales & Merchandising Agency
About the business
This agency is a trusted partner for brands seeking to conquer the FMCG market. They offer a full suite of services, including Key Account Management, Field Sales Representation, and Merchandising. These services are designed to boost brand presence and visibility within New Zealand supermarkets.
The Challenge
Strategic Goals
This agency needed to connect with high-value prospects and showcase their expertise. Their goal was to elevate brand awareness, expand their reach within the industry, and ultimately grow their client base.
The Solution
Strategy
- Targeted Facebook Ads: We started with a strong brand awareness campaign, showcasing this agency’s strengths and unique offerings.
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- Iterative Refinement: Over 7 months, we meticulously analysed results and refreshed ad creatives 4 times. This tailored the messaging and visuals for optimal impact.
- Strategic Audience Targeting: We used both remarketing (to re-engage past website visitors) and retargeting (to reach competitor audiences), maximizing conversion potential.
The Results
- 45+ High-Quality Leads: Our campaign put this agency in front of the right decision-makers.
- Industry-Wide Visibility: Nearly 500,000 impressions and 236,000+ reach among key FMCG players.
- Increased Website Traffic: 2466+ unique visitors explored this agency’s comprehensive solutions.
The Power of Adaptability
In the fast-paced world of digital marketing, flexibility is key. iDigital’s data-driven approach ensures your campaigns continuously evolve for maximum results.
Key Changes:
- Focus on Agility: The title and copy emphasize how iDigital adapted the strategy over time.
- Remarketing vs. Retargeting: The strategy section clarifies the distinction between these techniques.
- Data-Driven Emphasis: I’ve reinforced the idea that insights drove adjustments to the campaign.
Optional Refinement
If you have data on how the lead quality or conversion rate improved after each creative update, that would be a powerful addition to the “Results” section.
Ready to Transform Your Business?
iDigital knows how to turn social media into a lead generation machine. Contact us today and let’s get your schedule booked solid!
