Case Study Overview
Our client, a rapidly growing maid and housekeeping service provider in Auckland, partnered with iDigital to enhance their brand while staying true to their messaging. We implemented a robust social media strategy to bolster their online presence and generate qualified leads.
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Precision Targeting and Continuous Optimization: Driving Results Through Social Media Advertising
In our endeavor to realize the client’s objectives, we delved into the intricacies of Facebook and Instagram advertising, harnessing their vast reach and sophisticated targeting capabilities. Our strategy revolved around precise audience segmentation, ensuring that every ad resonated with the right demographics, interests, and behaviors. By dissecting the client’s target market into granular segments, we tailored ad creatives and messaging to speak directly to the needs and preferences of each cohort.
Continuous testing served as the cornerstone of our approach, enabling us to fine-tune ad performance and maximize returns on investment (ROI). Through meticulous A/B testing of ad variables such as imagery, copy, and call-to-action buttons, we deciphered the winning combinations that elicited optimal engagement and conversions. This iterative process of experimentation and refinement empowered us to stay agile in response to shifting market dynamics and evolving consumer trends. By embracing a data-driven mindset, we ensured that every advertising dollar was allocated strategically, driving tangible outcomes for the client’s business.
The Challenge
The client aimed to increase brand awareness, improve lead quality, enhance return on ad spend (ROAS), and decrease cost per lead (CPL).
The Solution
We deployed a comprehensive strategy on Facebook and Instagram, testing various ad variables to identify the optimal marketing mix. By shifting focus to FB Messenger ads based on initial results, we maintained the same ad budget while significantly reducing cost per action.
The Results
By transitioning to FB Messenger ads and refining targeting, the client experienced a notable decrease in cost per action, alongside remarkable increases in impressions, reach, clicks, and engagement. Despite a slight decrease in conversion rate, the emphasis on qualified leads yielded promising results, showcasing the effectiveness of the tailored approach.
This case study demonstrates the power of strategic social media advertising in elevating brand visibility and generating high-quality leads for service-based businesses. Contact us to explore how we can tailor a solution for your business needs.
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