Facebook and Instagram have emerged as two of the most popular social media platforms for advertising. This is due to their massive user bases and plethora of user-tested effective advanced targeting options. Here are a few reasons why it’s crucial for businesses to invest in Facebook and Instagram ads:

• Facebook and Instagram offer an unprecedented opportunity to businesses to reach a massive audience, thanks to their combined active user base of over 3 billion people worldwide. What’s more, their advanced targeting options enable businesses to craft highly tailored ad campaigns that speak directly to their ideal audience, resulting in more effective and cost-efficient advertising.
• Social media ads, especially those on Facebook and Instagram, tend to generate higher levels of engagement and shares than other forms of online advertising, making them an ideal choice for businesses looking to increase brand awareness and customer engagement.

71% of people are more likely to buy a product or service recommended by a friend on social media.

Facebook and Instagram have emerged as highly cost-effective advertising platforms. These platforms provide extensive targeting capabilities, enabling advertisers to define their target audience based on demographics, interests, behaviours, and more. This precise targeting allows businesses to reach users who are more likely to be interested in their products or services, leading to higher conversion rates and improved cost-effectiveness.

Facebook and Instagram offer a variety of ad formats and placements, allowing advertisers to choose the most suitable option for their campaign objectives. From feed ads to stories ads and video ads, these platforms provide diverse opportunities for businesses to create visually appealing and engaging content. This versatility not only helps capture users’ attention but also increases the chances of driving meaningful interactions and conversions. By leveraging the power of Facebook and Instagram’s ad formats, businesses can maximize their reach and engagement while optimising their advertising costs.

Incorporating the right social media advertisement platforms will help you to effectively engage with your existing customers to drive repeat purchases, referrals and to capture new customers.