THE CHALLENGE

Increase their brand awareness,
Increase the quality of leads,
Increase the ROAS (return on ad spend),
Lower the CPL (cost per lead).

THE SOLUTION

By leveraging social media platforms Facebook and Instagram, which allows us to utilise precise and exact control over how we achieve your marketing objective. Similar to Google campaigns, we test multiple ad variables over and over until we zero in on your perfect marketing mix.

BEFORE AND AFTER

Social Media Ads

Drag to see the results from the 1st month to the 3rd month. From the onset, we incorporated 2 main campaign types for our A/B testing: Traffic Generation ads and FB Messenger ads.

The ad budget was split evenly between the 2 campaigns to determine which channel delivered the right enquiries. Initially, the campaign resulted in a $1.80 cost per action which includes clicks, likes, comments, shares, and engagement.

After the first month of results including the necessary data, we determined that the quality of leads and the client's ability to convert was best delivered via the FB Messenger ads. With the numbers and results to back up our research, we implemented these changes into their current ads while maintaining the same ad budget. Although the conversion rate decreased, due to the right audiences and qualified leads; the impressions, reach, clicks, and engagement all saw significant spikes. Most importantly, the cost per action was reduced by almost 78%.

Call us now to see if we can be the right fit for your business!

Case Studies

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

  • Jayden and the team at iDigital have done a tremendous job with our marketing plan and website overhaul for BeeSociety 🐝 Effortless and efficient from consultation to execution. Sales... read more

    Jay F

    The team at iDigital have been amazing and so helpful. They talk me through everything and have open discussions about the best way to spend my dollar. I have been... read more

    Sasha Madarasz

    We used iDigital to market our start up Plumbing and Drainage Company, 3 Waters Limited. All I can say is that they gave us the kick start we needed from... read more

    Danny Lilo
  • Wow these guys are amazing, professional, responsive and quality work.

    Horst Miehe

    Wonderful company to work with. Sincere in the efforts to improve our advertising spend and provide great advice from start to finish. At the end of the day it is... read more

    Melissa Turner

    Excellent team to work with. We run our Google Ads through iDigital and our visibility is gone up from 5% to 90% on the search engine, which provides much more... read more

    Ashok Sampath

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