THE CHALLENGE

Increase their brand awareness,
Increase their leads/enquiries and overall revenue,
Increase the ROAS (return on ad spend),
Lower the CPL (cost per lead).

THE SOLUTION

After conducting thorough market research to better understand their customer base and search volumes, we developed a comprehensive Google strategy consisting of multiple campaign types and objectives. Through endless A/B testing of ad copies, variations, and video/image ads; this allowed us to build the campaigns profitably which effectively lowered their cost per lead.

BEFORE AND AFTER

Google Search Ads

Drag to see the results from the first to the third month. Initially, every Google campaign goes through a "learning" phase which typically lasts about 2-3 weeks.

From the above, you'll notice the first spike of conversions occurs 8 days after the campaign launch date. At an approximate minimum ad spend of $600/month, they made 225 conversions which consisted of actual phone calls which we track + record, online lead form submissions, and booked appointments. At the beginning, we were tracking at $2.45 per conversion.

The results 3 months into the campaign show a 400 increase in ad clicks and a huge spike of conversions to 411. While maintaining the same monthly ad spend, through our consistent optimisations and improvements, we were able to lower the cost per conversion to $1.33 each, down from $2.45 each.

Drag to see the results from the third to the sixth month

Because of the vast improvement in the conversions and cost per conversion, the client quickly jumped on the opportunity to strike while the iron was hot and doubled their ad budget. As you can see, we were able to keep the cost per conversions at $1.39 from $1.33. However, the main difference is in the amount of conversions. Adding budget is not always the answer and it depends on the data and metrics from the campaign. Since we were able to establish the right baseline and determined their was still a large market share available to capture, we recommended the budget which did in fact deliver more than doubled their conversions!

Call us now to see if we can be the right fit for your business!

Case Studies

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

WHAT OUR CLIENTS SAY

  • Wonderful company to work with. Sincere in the efforts to improve our advertising spend and provide great advice from start to finish. At the end of the day it is... read more

    Melissa Turner

    Wow these guys are amazing, professional, responsive and quality work.

    Horst Miehe

    We used iDigital to market our start up Plumbing and Drainage Company, 3 Waters Limited. All I can say is that they gave us the kick start we needed from... read more

    Danny Lilo
  • The team at iDigital have been amazing and so helpful. They talk me through everything and have open discussions about the best way to spend my dollar. I have been... read more

    Sasha Madarasz

    Excellent team to work with. We run our Google Ads through iDigital and our visibility is gone up from 5% to 90% on the search engine, which provides much more... read more

    Ashok Sampath

    Thank you iDigital team for helping me recreate my business, you made easy what I had put off doing. Very happy with the outcomes. Thanks for all your expertise!

    Olivia Clements

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