Our client's business was founded over 6 years ago and they are one of the largest online suppliers of high quality gym equipment in New Zealand. The client partnered with iDigital to help drive online sales to their Shopify store via Google Search, Display, and Shopping ads.
- Increase their brand awareness
- Increase their online sales and overall revenue
- Increase the ROAS (return on ad spend)
- Lower the CPL (cost per lead)
After conducting thorough market research to better understand their customer base and search volumes, we developed a comprehensive Google strategy consisting of multiple campaign objectives. Through endless A/B testing of ad copies, variations, video ads, and shopping ads; this allowed us to build the campaigns profitably while continuously increasing their ad spend due to their accelerated growth.
Drag to see the results from the 1st month to 1st year
Initially, every Google campaign goes through a "learning" phase which typically lasts about 2-3 weeks. From the above, you'll notice the first spike of conversions (sales) occurs 10 days after the campaign launch date. At an approximate ad spend of $4k/month, they made 127 sales which costed them $31.20 per sale.
The results as of November 2022 (we did not incorporate December sales as the increase was also due to holiday spending) show a slight increase in clicks and an immense increase in conversions. Once the client started seeing the increase in sales, they also doubled their investment over time because we had lowered their cost per conversion over 60%.
Call us now to see if we can be the right fit for your business!