If you’re looking to start a Google Ads campaign, this article is for you! It’s also great if you already run a Google Ads campaign and want to start promoting new products or services.

First things first: Which product or service do you want to promote?

Keep that in mind, open your website and look at how much information is available about this product or service, and check out the list in this article to ensure you’re set to get the best possible results.

According to Google’s best practices, to achieve a high Quality Score, the website associated with the ad group should tick the boxes below:

1. Landing Page Relevance

• Google recommends adding a dedicated Page for each service category. Create a specific landing page for the new service to ensure relevance between the ad content and the page users land on. This helps improve user experience and relevance. It will also help push the cost per click down.

2. Clear and Concise Information

• Service Description: A detailed and clear description of the new service, including key features and benefits. This helps users quickly understand what the service offers.
• Unique Selling Points: Highlight what sets the service apart from competitors. Include specific advantages, features, or benefits.

(More about the difference of features and benefits soon!)

3. Add clear Calls-to-Action (CTA)

• Prominent CTAs (Calls to Action): Include clear and compelling calls-to-action, such as “Get a Quote,” “Contact Us,” or “Learn More.” CTAs should be easily visible and encourage users to take the next step.
• Extra pro tip: add the CTA on the top of your page, so users can see is straight away.

4. Contact Information

• Easy Contact Options: Provide clear contact methods such as a phone number, email address, or contact form. Make it easy for users to get in touch.

5. Visuals and Design

• Relevant Images/Videos Use high-quality images or videos related to the new service to make the page more engaging and informative.
• Professional Design: Ensure the page design is clean, professional, and aligns with your brand. Good design enhances user experience and credibility.

6. Keyword Optimization

• Relevant Keywords: Include keywords related to the new service in the page content, headings, and meta tags. This helps improve relevance and SEO (Search Engine Optimization).

7. Mobile Optimization

• Responsive Design: Ensure the landing page is mobile-friendly and loads quickly on all devices. A significant part of users will access the page from mobile devices.

8. Trust Signals

• Customer Testimonials/Reviews: Include testimonials or reviews if available. This adds credibility and can help build trust with potential customers.
• Certifications/Accreditations: Display any relevant certifications or accreditations that enhance trustworthiness.

9. Page Speed

• Fast Load Times: Adjust the page for fast loading to reduce bounce rates and improve user experience. Use tools like Google Page Speed Insights to test and improve load times.

10. Privacy and Security

• Secure Website: Ensure the website uses HTTPS to protect user data and improve trust.
• Privacy Policy: Include a privacy policy that explains how user data is handled.

By ensuring these elements are in place, you can enhance the performance of your Google Ads ad group and achieve a higher Quality Score.