Case Study Overview
This plumbing company is a reliable Auckland-based plumbing service with over 25 years of experience. They offer a full range of residential plumbing solutions, including leak repairs, toilet and tap fixes, and hot water system installations. They partnered with us to grow their online presence and generate new leads through targeted Google Search and Remarketing campaigns.
180
Transformative results: New leads from Google Ads campaigns.
This New Zealand-based plumbing business had been investing in digital marketing through another agency for several years but was not seeing a strong return. Their website lacked performance and wasn’t converting visitors effectively, leaving the business barely breaking even.
Upon partnering with iDigital, a new website was built to better showcase their services, and advertising budget was strategically shifted towards high-performing Google Ads campaigns. iDigital also tested and refined various paid social campaigns to drive even more leads.
Within six months, the results were transformative. The business saw a sharp rise in leads and revenue, leading to the hiring of their very first staff member and the purchase of a work van—major milestones for the owner. Their Google Ads campaigns in April 2025 alone brought in 180 conversions with a remarkable conversion rate of over 25%.
This case highlights how the right combination of web development and targeted advertising can turn a struggling small business into a profitable, growing operation.
The Challenge
This plumbing company aimed to significantly grow their plumbing business by increasing lead volume, hiring more staff, and expanding their fleet of vans. At the time, they were receiving only a quarter of the leads they needed to support this growth. The client faced key challenges including low brand visibility, insufficient enquiries, and limited revenue growth. They needed to improve their return on ad spend (ROAS), boost overall revenue, and reduce the cost per lead (CPL) to scale the business effectively.
The Solution
iDigital developed a new, high-performing website for this plumbing company and tested a range of digital marketing channels, including social media and Google Ads. After identifying Google Ads as the most effective driver of leads, we shifted the budget accordingly. With the improved website and optimised ad strategy, performance significantly increased. As a result, the business was able to hire its first staff member and purchase a van—key steps in their growth journey.
The Results
The outcomes of our partnership with with this plumbing business have been exceptional. Through targeted Google Search campaigns and a high-converting website, the business saw a substantial increase in lead volume and overall revenue. This surge in performance enabled them to take major growth steps, including hiring their first team member and adding a van to their fleet. It’s a clear example of how the right digital strategy can drive real, measurable business growth.
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