Case Study Overview
This Auckland based Laundromat is a modern, self-service laundromat offering 24/7, cashless laundry solutions across Auckland. They partnered with us when operating a single location, aiming to grow their customer base and expand into new areas. Through strategic Google Ads and social media campaigns, we helped drive consistent leads and brand visibility. Aqua Spin now operates three thriving locations and continues to scale with the support of ongoing digital marketing efforts.
2 New Location Openings since we partnered with this Laundromat!
900
Scaling Smart: How Digital Marketing Powered the Regional Growth
This Laundromat is a 24/7 self-service laundromat business offering cashless, eco-friendly laundry services in Auckland. When they first partnered with iDigital, they had a single location and a vision to expand across the region. However, brand awareness was low, and their online presence was limited.
To support their growth, iDigital implemented a combination of Google Ads and paid social media campaigns, highlighting Aqua Spin’s key points of difference such as convenience, technology, and sustainability. With strategic messaging and ongoing campaign optimisation, we successfully helped Aqua Spin drive new customer engagement and loyalty.
As a result, Aqua Spin expanded from one location to three, with digital advertising driving consistent traffic and conversions. Their April 2025 performance showed 76,000+ impressions, 2,470 clicks, and 900+ conversions, confirming the scalability and effectiveness of the digital strategy. This partnership showcases how consistent digital marketing can fuel multi-location growth for service-based businesses.
The Challenge
The Laundromat company is a self-service laundry provider in Auckland, aimed to expand its operations beyond its initial location. Despite offering modern, cashless, and eco-friendly services, the business faced challenges in increasing brand visibility and generating consistent leads to support growth.
The primary objectives were to:
- Boost brand awareness
- Improve lead generation
- Drive revenue growth to facilitate the opening of new locations
The Solution
To address these challenges, iDigital implemented a comprehensive digital marketing strategy. This included targeted Google Ads and social media campaigns focusing on their unique selling points, such as 24/7 availability, cashless payments, and energy-efficient machines. The strategy was continuously refined based on performance data, ensuring optimal return on ad spend (ROAS) and cost per lead (CPL).
The Results
The strategic digital initiatives led to a significant increase in online visibility and customer engagement for this business. The enhanced digital presence attracted a higher volume of customers, contributing to revenue growth and enabling the business to expand from one to three locations across Auckland. This case exemplifies the impact of a well-executed digital marketing strategy in driving business growth within the self-service laundry sector.
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