Case Study Overview
This Geotechnical Engineering company is a leading geotechnical and environmental engineering firm servicing clients across New Zealand. With a goal to expand their reach and generate more project enquiries, they engaged us to elevate their digital presence. Through a targeted Google Ads strategy and website improvements, we delivered a strong increase in lead generation, helping them grow their team and scale operations nationwide.
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Building a Stronger Digital Foundation: Geotechnical Growth Through Google Ads
This Geotechnical Engineering business is a well-established geotechnical and environmental engineering firm servicing clients across New Zealand. With a strong reputation in the industry, the business aimed to increase brand visibility and drive more project enquiries online. Despite offering high-quality, specialised services, they had limited digital exposure and lacked a consistent lead generation strategy.
iDigital partnered with them to execute a tailored Google Ads campaign focused on high-intent keywords and local targeting. The campaign drove over 51,000 impressions and more than 450 conversions in just one month, and a conversion rate of 42.99%.
Thanks to this targeted approach, the business saw a notable increase in inbound enquiries, allowing their team to scale up and expand operations across new regions. This case demonstrates the value of focused digital marketing for specialised industries looking to generate high-quality leads and sustainable growth.
The Challenge
The Geotechnical Engineering company, a leading geotechnical and environmental engineering firm in New Zealand, aimed to enhance their digital presence to attract a broader client base across the country. Their goals were:
- Increasing brand visibility online.
- Generate consistent, high-quality leads.
- Drive revenue growth.
The Solution
Through meticulous A/B testing of ad copies, variations, and video ads, iDigital optimized campaign performance and achieved profitable results. Continuous refinement of strategies allowed for scalable growth while maintaining profitability.
The Results
The strategic digital initiatives led to a significant increase in online visibility and lead generation for the Geotechnical Engineering company. The enhanced website and targeted advertising campaigns attracted a higher volume of qualified leads, contributing to revenue growth and enabling the firm to expand its team and resources. This case exemplifies the impact of a well-executed digital marketing strategy in driving business growth within the engineering consultancy sector.
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